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United Airlines Encourages Fans to "Route For The Home Team" with Social Media Promotion

Airline to fly fans back home to watch their favorite Major League Baseball teams

June 09, 2014




CHICAGO, June 9, 2014 /PRNewswire/ -- United Airlines is ready to play ball with the "Route for the Home Team" social media promotion, offering fans, friends and followers on its social media channels the chance to see their favorite Major League Baseball teams play in their hometowns.

Fans on United's Twitter, Facebook and Instagram channels who submit photos showing their loyalty to some of their hometown teams -- the Chicago Cubs, Chicago White Sox, Cleveland Indians, Houston Astros and Washington Nationals -- are eligible to win two roundtrip flights, hotel accommodations and two tickets to watch their favorite team play at the club's home stadium. Fans must also include the respective hashtags #CubsFansUnited, #WhiteSoxFansUnited, #IndiansFansUnited, #AstrosFansUnited, and #NationalsFansUnited in their submissions and are encouraged to provide a brief caption explaining their love for their team.

The promotion, which launched today, offers fans who do not currently reside in their hometowns a chance to return home and catch a game. United will randomly select one fan per team on the following schedule to receive the prize package:

MLB Team

Submission Dates

Drawing Date

Game Day

Houston Astros

June 9, 2014 - June 22, 2014

June 23, 2014

July 12, 2014

Cleveland Indians

June 30, 2014 - July 13, 2014

July 14, 2014

Aug. 2, 2014

Chicago Cubs

July 21, 2014 - Aug. 3, 2014

Aug. 4, 2014

Aug. 23, 2014

Chicago White Sox

Aug. 11, 2014 - Aug. 24, 2014

Aug. 25, 2014

Sept. 13, 2014

Washington Nationals

Aug. 25, 2014 - Sept. 7, 2014

Sept. 8, 2014

Sept. 27, 2014

"Our sponsorships with the professional sports teams we fly, including Major League Baseball teams in our Chicago, Houston and Washington hub cities, enable us to provide customers with unique experiences that are fun and engaging," said Mark Krolick, United's managing director of marketing and product development. "The Route for the Home Team promotion offers devoted fans a chance to cheer on some of their favorite teams on their home turf."

United is the official airline of eight Major League Baseball teams -- including those in its Chicago, Houston, and Washington hub cities -- and flies a total of 12 MLB teams to and from away games throughout the season. United is the official airline of the following teams and flies them to and from away games throughout the MLB season:


Chicago Cubs Kansas City Royals
Chicago White Sox Miami Marlins
Cleveland Indians San Diego Padres
Houston Astros Washington Nationals

NO PURCHASE NECESSARY to enter the promotion. A purchase does not increase your chances of winning. Must be legal resident of the 48 contiguous United States or DC and 21 years of age or older to enter. Void where prohibited or restricted by law. Sponsored by United Airlines, Inc. To enter and for official rules, click here.

About United

United Airlines and United Express operate an average of more than 5,200 flights a day to 369 airports across six continents. In 2013, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 139 million customers. United operates nearly 700 mainline aircraft and, in 2014, will take delivery of 35 new Boeing aircraft, including the B787-9 as the North American launch customer, and will welcome 27 new E175 aircraft to United Express. The airline is a founding member of Star Alliance, which provides service to 195 countries via 26 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

United Airlines logo.

Logo - http://photos.prnewswire.com/prnh/20130404/MM89155LOGO




SOURCE United Airlines

For further information: United Airlines Worldwide Media Relations, +1-872-825-8640, media.relations@united.com